China's LED “screen” Shines at the Paris Olympics

This year is a big year for sports. With the European Cup and other competitions going on, LED display screens are once again shining in the sports field. It is worth mentioning that the highly anticipated 2024 Paris Olympics will kick off at 19:30 local time on July 26 (1:30 am on July 27 Beijing time), and Chinese LED display technology will also appear on the Olympic stage.


Paris Olympics is about to open, Chinese LED display screens are once again on the world stage

LED display screens have played an important role in every Olympic Games, and the main support behind them comes from Chinese LED display companies.

2024 can be described as a "big year for sports". The Paris Olympics is about to kick off, and before that, major events such as the Asian Cup, European Cup, America's Cup and Champions League final have come to a successful conclusion. So, what are the highlights of these events?

Take the European Cup as an example. According to data from the official website of UEFA, the cumulative number of viewers worldwide for this European Cup has exceeded 5 billion. During the 90-minute fierce game, the LED screens on the fences of the stadium not only attracted the attention of the audience, but also became a golden platform for advertisers to display their brands. With its huge commercial value, LED stadium screens have become standard for top events such as the European Cup.

In 2024, the craze for sports events swept the world. Against this background, Chinese LED display companies have frequently appeared in many important events at home and abroad, and will once again demonstrate their strength on the international stage of the Paris Olympics.

The increase in events not only promotes the construction and upgrading of sports venues, but also brings about the demand for LED screens. The commercial operation of sports events, especially overseas events, has increased the demand for professional LED screens. These demands not only include the demand for screens in sports events themselves, but also cover the peripheral demands in fields such as e-sports.

According to TrendForce, the LED display market is expected to grow to US$13 billion in 2026. In the future, with the integration of AI technology and the sports industry, the application of LED displays will provide more powerful technical support for the sports industry, helping sports events to better embrace AI technology and enhance the viewing and interactivity of events.